The Things We Love – Smart Eggs

CONSUME  •  2021


During a good week, the studio probably consumes 48 eggs. For the everyday, we prefer medium boiled paired with avocado. For the special occasion, always devilled. Why we love them so much? An egg is the perfect, curious design, they provide our brains with eggcellent energy, and help us hatch up great ideas. On Monday mornings we get cracking at 9 am to talk about the week to come. Last one in is a rotten egg. Sometimes we’ll have to deal with a dozen surprises at first, which has us scrambling, but as we always say, we welcome a little eggventure at the 26 Studio. Team work – that’s what it hardboils down to.

Something eggstordinary happens when you put the spotlight on this humble ingredient. Please enjoy this collection of egg shots (and our signature devilled egg recipe), all taken on the sunny side of the studio.


12 eggs, gently boiled for 7.5 minutes

Cut the eggs in half and spoon the yolk into a bowl.

Add the following:

3 heaping spoons of greek yogurt
2 heaping spoons of Smak Dab Mustard (any flavour in the fridge)
4 twists on the pink salt shaker
4 twist on the black pepper shaker Mix and mix until smooth.

Place the mixture in a medium zip lock with one corner snipped off.
Pipe the mixture into each half. Garnish with dill, chives and voilà!

A Branding Project Close to Home – 26 Market

MAKE  •  2020


What began as a little in-house retail passion project, has now expanded into a full-fledged e-commerce shop. Here, we take you through the process of building a unique identity for our 26 Market.

You may have noticed that we’ve been working on a special side project – our 26 Market. What you may not know is that this project has been in the works for almost 2 years. If you ask two of our senior staff members, they can attest to the evolution of 26 Market as being quite spontaneous, but all the while, calculated.

Inspiration: The Market Wall

In our first iteration, Inspiration was taken from the 26 market wall in our studio where products are currently displayed. The square, a subtle graphic element was assigned to the wordmark, a direct representation of the design of our market wall.

Art Direction: Hand-made

The notion of “objects handmade with love” needed to be expressed in the logo. We introduced hand-drawn graphics, which resulted in experimenting with a completely hand-scripted wordmark with an illustrated hand as the primary motif to animate and support the logo.

Final Logo: Well-Curated

As a way to distance the process from the literal expression of a hand, more attention was put towards the idea and act of hand-picking and curating well-crafted items to be shared with the community. The hand-drawn graphic style was maintained to create the font for ’26 Market’ in a serif style, used for its aesthetic contrast to the 26 Projects logo.

This spur-of-the-moment branding project was both a challenge and a feat, being so close to home – a sort of offspring of 26 Projects. Seeing the last iteration come to life was like falling in love. The narrative we had in our minds finally took form, becoming a visual representation of the brand that we feel is beautiful, classic, and playful.