Mami Foods – Oyster Bar Pop-up Creative


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We were approached by Wasabi and Prairie Oyster Catering, collectively known as Mami Foods, to develop collateral for their oyster bar pop-up series. The first of many iterations of the pop-up was scheduled for early November. Guests purchased tickets and on the night of the event, were greeted with a glass of prosecco, appetizers by Wasabi, a cash bar, live music, and, of course, all-you-can-eat oysters.

 

Photo by Pauline Boldt.

Setting the Direction

The studio was given creative control over the direction as a sponsor for the event, and was also responsible for developing the marketing strategy through the Wasabi channels we manage. The creative supporting the event needed to be luxe, matching the upscale nature of the event, and also needed to be eye-catching as we did not have any photos or videos to use when promoting the pop-up.

The Final Products

Inspired by the Roaring 20s and the Great Gatsby era, our team leaned into decadence. We selected an Art Deco-inspired typeface, and hand-drew illustrations for the event in the style of 1920s posters. The illustrations were developed in a rich red to make them pop, and are formed using small lines which mimic the texture on an oyster’s shell.