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A Branding Project Close to Home – 26 Market

What began as a little in-house retail passion project, has now expanded into a full-fledged e-commerce shop. Here, we take you through the process of building a unique identity for our 26 Market.

You may have noticed that we’ve been working on a special side project – our 26 Market. What you may not know is that this project has been in the works for almost 2 years. If you ask two of our senior staff members, they can attest to the evolution of 26 Market as being quite spontaneous, but all the while, calculated.


Inspiration: The Market Wall

In our first iteration, Inspiration was taken from the 26 market wall in our studio where products are currently displayed. The square, a subtle graphic element was assigned to the wordmark, a direct representation of the design of our market wall.


Art Direction: Hand-made

The notion of “objects handmade with love” needed to be expressed in the logo. We introduced hand-drawn graphics, which resulted in experimenting with a completely hand-scripted wordmark with an illustrated hand as the primary motif to animate and support the logo.

Final Logo: Well-Curated

As a way to distance the process from the literal expression of a hand, more attention was put towards the idea and act of hand-picking and curating well-crafted items to be shared with the community. The hand-drawn graphic style was maintained to create the font for ’26 Market’ in a serif style, used for its aesthetic contrast to the 26 Projects logo.

This spur-of-the-moment branding project was both a challenge and a feat, being so close to home – a sort of offspring of 26 Projects. Seeing the last iteration come to life was like falling in love. The narrative we had in our minds finally took form, becoming a visual representation of the brand that we feel is beautiful, classic, and playful.